Real Estate Pinterest Manager – Property Marketing, Remote

About the Company

Windermere Real Estate is a leading real estate company with a strong presence across the Western United States, including a robust network in Spokane, WA. With a legacy of integrity, innovation, and community involvement, Windermere empowers its agents and staff to provide unparalleled service to clients. We are committed to embracing cutting-edge marketing strategies to showcase properties and connect with potential buyers and sellers in meaningful ways.

Job Description

We are seeking a creative and data-driven Real Estate Pinterest Manager to join our innovative marketing team. This is a 100% remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing, implementing, and managing our Pinterest strategy to enhance property visibility, generate leads, and build brand awareness for Windermere Real Estate listings. The ideal candidate will have a deep understanding of Pinterest as a marketing tool, a passion for real estate, and the ability to translate property features into visually compelling content.

Key Responsibilities

  • Develop and execute a comprehensive Pinterest marketing strategy aligned with overall marketing goals.
  • Create compelling visual content (pins, story pins, video pins) for real estate listings, community highlights, and interior design inspiration.
  • Manage and optimize Pinterest boards, ensuring high-quality, relevant content that appeals to target audiences.
  • Conduct keyword research and implement SEO best practices for Pinterest to maximize organic reach.
  • Monitor Pinterest analytics, track key performance indicators (KPIs), and generate regular reports on campaign effectiveness.
  • Stay up-to-date with the latest Pinterest trends, features, and algorithm changes.
  • Collaborate with real estate agents and other marketing team members to source content and align strategies.
  • Manage Pinterest advertising campaigns, if applicable, to amplify reach and lead generation.
  • Identify opportunities for growth and innovation on the Pinterest platform.
  • Educate internal stakeholders on Pinterest best practices and results.

Required Skills

  • Proven experience managing successful Pinterest marketing campaigns for businesses.
  • Strong understanding of Pinterest's platform, analytics, and best practices.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) for creating engaging visuals.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong organizational skills and attention to detail.
  • Familiarity with real estate industry terminology and trends.

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in real estate marketing or a similar industry.
  • Knowledge of other social media platforms and their integration with Pinterest strategies.
  • Certification in Pinterest marketing or a related digital marketing discipline.

Perks & Benefits

  • Comprehensive health, dental, and vision insurance.
  • Paid time off and company holidays.
  • 401(k) retirement plan with company match.
  • Flexible remote work environment.
  • Opportunities for professional development and growth.
  • Employee assistance program.
  • Supportive and collaborative team culture.
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